A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To? (Emily Ross)
Using video as part of your content marketing plan can be a smart decision. Now more than ever before companies and organizations are using video to answer customer’s questions, solve problems users may be having with a product, or a way of connecting on a more personal level with their customer base.
Emily Ross from Vidyard published an article recently on the company blog titled ‘Is Your Product How-To Video a How-Not-To?’ It addresses the rights and the wrongs of producing videos for your business; the content, who will deliver the message and the technology you use to produce and distribute that video are all critical factors in it’s success or failure. Emily talks about all of those things and about Vidyard on today’s episode of your ‘A Slice A Day’.