A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus (Ardath Albee)
If you’re a B2B marketer you know that creating content for prospects/buyers that adds value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona A will share with Persona B within that same organization.
Ardeth Albee of Marketing Interactions recently wrote an article that addresses just that and more. The levels at which buyers need content at different times during the buying process is also a consideration marketers have to think about. Ardath recently published a blog post titled ‘Use Content to Help B2B Buying Committees Reach Consensus’ and we talk with Ardath about her post and her new book ‘Digital Relevance: Developing Marketing Content and Strategies that Drive Results’ on today’s episode of your ‘A Slice A Day’ REWIND.