Susan Licate, MBA | Public Affairs Director
Susan Licate’s career spans over 25 years leading and guiding agencies, companies, and non-profit organizations with their management, communications, and public relations needs. She provides management consultancy and public affairs strategies for companies, organizations, and local governments, and provides one-on-one advisory, reputation management, and public speaking training to C-suite leaders and organizational spokespersons.
Susan coordinated and managed the promotion of the US debut of the World Doctors Orchestra, the World Beer Festival, and Case Western Reserve University’s National Visual Science Research Symposium.While a federal employee, Susan helped to promote the US Census Bureau’s highly visible national Counting Young Children event and served as a publicist for the 2019 US celebration of Constitution Day held in Philadelphia, PA.
Susan has conducted regional PR for many colorful individuals, including Robert Ballard, founder of the Titanic shipwreck; football icon “Rudy” Ruettiger, the undersized Notre Dame player and inspiration for the movie “Rudy”; notorious CIA interrogator David Martine; and retired Green Beret Special Forces soldier and award-winning author S.B. Newman. Her work has been recognized and awarded for brand marketing and video campaigns; she was a Lake Communicators Apex Award class winner in both 2016 and 2017.
Susan earned an MBA and BA from Lake Erie College, completed civil mediation training through the Supreme Court of Ohio, studied strategic marketing and crisis communications through Case Western Reserve University’s Weatherhead School of Management professional development program and is Hubspot certified. Since 2015, Susan has served as an adjunct instructor at Lakeland Community College, teaching communications and marketing courses in the Business Management division.
A native of Ohio, Susan enjoys spending time with her two grown daughters, lifting weights, traveling, hiking, cycling, and running.
Susan Licate with Barry Edwards receiving award for Best Brochure of 2016 at Apex Awards in Cleveland, Ohio.