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Stop Wasting Money on Marketing — Start Measuring ROI

Stop Wasting Money on Marketing — Start Measuring ROI

by Barry Edwards | Nov 4, 2025 | Business concepts, Marketing Strategy

Start Your Business in 20 Minutes: Free Lean Business Plan Template

Start Your Business in 20 Minutes: Free Lean Business Plan Template

by Barry Edwards | Oct 28, 2025 | Business concepts, Marketing Strategy

Updated: October 2025 Above video is a 2 minute, 30 second walk through of Lean Business Model and example. Most people who want to start a business… never do. Not because the idea is bad — but because the plan is fuzzy. This Lean Business Plan cuts the confusion and...
Two Seconds to Sell: The Brutal Reason Your Website Isn’t Producing Leads

Two Seconds to Sell: The Brutal Reason Your Website Isn’t Producing Leads

by Barry Edwards | Sep 22, 2025 | Brand, Business concepts, Web Design and Marketing, Website

A website header has two seconds to sell: tell the right audience they’re in the right place — then earn another two seconds to show trust and services at a glance. Nail those first four seconds and you don’t just have a viewer — you have a Prospect. 5 Conversion...
Your Best Brand Gives You Your Best ROI

Your Best Brand Gives You Your Best ROI

by Barry Edwards | Aug 28, 2025 | Brand, Business concepts, Web Design and Marketing

Most businesses see branding as a cost. In reality, it’s one of the smartest investments you can make. In reality, branding ROI proves it’s one of the smartest investments you can make— it keeps paying you back in trust, loyalty, and qualified leads for years to come....
ChatGPT-5 Disappointment: Should You Go Back to the Free Version?

ChatGPT-5 Disappointment: Should You Go Back to the Free Version?

by Barry Edwards | Aug 25, 2025 | AI, Business concepts

If you thought FREE ChatGPT users slowed things down before, today’s lack of performance makes it feel like us premium subscribers are simply subsidizing the free riders like an unfair welfare system. There are numerous reports of ChatGPT-5 disappointment as it seems...
From Phallic Symbols to AI Panic: A Designer’s Journey Through Tech Revolution

From Phallic Symbols to AI Panic: A Designer’s Journey Through Tech Revolution

by Barry Edwards | Mar 20, 2025 | Design, AI

Since the beginning of my design career, I’ve found that people—especially clients—tend to come up with predictable criticisms when reviewing first proofs. It’s almost a rite of passage. The copy editors would gleefully swap quotation marks and commas, as if...
CEOs / business owners: Expect ROI from your online marketing efforts

CEOs / business owners: Expect ROI from your online marketing efforts

by Barry Edwards | Mar 16, 2023 | Business concepts, Content Marketing, Marketing Strategy, Web Design and Marketing

Barry Edwards | EdwardsCom.net | OverFiftyStartingOver.com This presentation is basically “Online Marketing 101” for small to midsize business owners who have little to no knowledge of online marketing, have no intention of doing it themselves, yet...
8 Steps to starting your own online business

8 Steps to starting your own online business

by Barry Edwards | Sep 30, 2021 | Business concepts, Marketing Strategy, Over 50 Starting Over

Barry Edwards | EdwardsCom.net | OverFiftyStartingOver.com A large part of my business is helping people launch, or re-launch, their business online. Whether you’re starting with just an idea, or you’re committed to an eminent launch, this 8 step guide...
How to automate your social media posts with Buffer

How to automate your social media posts with Buffer

by Barry Edwards | Jun 7, 2021 | Business concepts, Content Marketing, Facebook, Marketing Strategy

Barry Edwards | EdwardsCom.net | OverFiftyStartingOver.com I’m often asked how I’m able to find time to keep my social media channels filled with my own quality content on a daily basis. Its important for me as a digital marketer to keep my presence...
Q: Will Generation X be the first generation never to get to retire?

Q: Will Generation X be the first generation never to get to retire?

by Barry Edwards | Oct 27, 2020 | Everyday Stuff, Over 50 Starting Over

Barry Edwards | EdwardsCom.net | OverFiftyStartingOver.com A: We’re certainly a transitional generation. America is very young and is (in the big picture) in a constant state of change and flux. Up to 1900, we were pioneers still venturing across the country in search...
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  • Time bomb- Marketing ROI audit ClevelandTime bomb- Marketing ROI audit ClevelandTwo Seconds to Sell: The Brutal Reason Your Website Isn’t Producing Leads
  • Your best brand equals your best ROI branding graphicYour best brand equals your best ROI branding graphicYour Best Brand Gives You Your Best ROI

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Stop Wasting Money on Marketing — Start Measuring ROI

Stop Wasting Money on Marketing — Start Measuring ROI

Stop Guessing Where Your Marketing Budget Is Going Free 90-Second ROI Check I’ll spot where your site is leaking leads — and tell you the first 3 fixes. No spam. 1 quick reply with 3 fixes.   Are...

Start Your Business in 20 Minutes: Free Lean Business Plan Template

Start Your Business in 20 Minutes: Free Lean Business Plan Template

Updated: October 2025Above video is a 2 minute, 30 second walk through of Lean Business Model and example. Most people who want to start a business… never do. Not because the idea is bad — but because the plan is fuzzy. This Lean Business Plan cuts the confusion and...

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