“Hey guys – This is your invitation to my free Marketing Class Made Easy – Over 50 Starting Over”
This consists of free weekly emails of advice and How To’s to make your online passion a reality. I’d really love your feedback – just email me comments, questions, suggestions. I’d also appreciate a share or two with anyone who can relate to the content below. I hope that you find each email to be valuable for your own endeavors. Thank you for the engagement!
Barry Edwards | EdwardsCom.net | Over 50 Starting Over
What is Over 50 Starting Over?
“Over 50 Starting Over” (affectionately referred to as “O5O”) is a Do-It-Yourself online marketing initiative targeted to people over 50 who are looking to take back their careers and follow their true passions. Those that are creating their own businesses online and on a budget – whether it’s a full-time effort or you’re a Weekend Warrior.
This will appeal to the self-motivated crowd that doesn’t want to get bogged down in technology and Geek-Speak (technobabble). My intention is to provide easy to understand guidance for creating and implementing the essential elements of your online marketing efforts such as:
- Finding your niche and passion
- Naming a new business (don’t forget domain name)
- Creating your own website
- Establishing appropriate social media
- On-page and off-page SEO (Search Engine Optimization)
- Creating lead generating content
- Re-purposing your content
- How to maximize your time and efforts
- Free online tools that increase efficiency
It is as much business consultation as it is marketing training resources. It’s how to utilize all those different things you’re hearing about so that they work together without wasting your precious time. I also hope soon to open a forum where we can bring our collective knowledge and needs together and offer support.
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“Love the look and content of your newsletters. Quick, easy bites and relevant content!”
Susan L. | May 24, 2017
A lot of us 50 years old or older have a burning desire to do something career-wise that is more meaningful to us
Perhaps you’ve felt imprisoned in Corporate America your entire adult life. You made great money and yet feel unfulfilled, so you’re looking for a way to semi-retire while pursuing your true dream of being a business coach, fitness trainer or social media marketer…
Maybe you’re not looking for an occupational change, but you paid your dues and became a valuable asset of business knowledge and experience and you’re ready to leave the stress of big business behind and become an outsourced consultant from your home office.
You may have found somewhere along the way that teaching your skills for the benefit of others is infinitely more rewarding than providing services as a drone for a company. And at this point, going out on your own sounds a lot better than being surrounded day in and day out by other frustrated drones.
Perhaps you’ve been an amazing sales person for the past three decades and you’re just tired of chasing quotas and justifying your worth. You feel it’s time to sell yourself and reap your own rewards.
Everyone of us out there has a unique story with a common thread – it’s time to follow our heart. We’re looking at the last third of our careers and we want to feel more fulfilled. My intention is to provide my own years of knowledge and experience to guide you through leveraging the internet to do just that.
Take it from someone who knows about Starting Over
Over 50 Starting Over is created by me, Barry Edwards, a seasoned online marketer, graphic designer, web developer and teacher. I’ve had to re-invent myself several times throughout my career.
I studied graphic design at Kent State University in the late 80s. My intent was to become a nationally-renowned designer that could command a good living while indulging my fairly reclusive tendencies. In my marketing and business classes, I learned that 90% of businesses failed within five years. HOWEVER, if you’re lucky and talented enough to be in that top 10%, then statistically-speaking, you can expect your business to organically grow over time and you pretty much “made it”.
These profs of the 80s clearly hadn’t experienced the Technology Era. Nor, the excesses of the 80s, which led to the downsizing of the 90s, the stock market crash, housing bubble burst, and the Great Recession… followed by more downsizing. More on this next time…