by Barry Edwards | Sep 22, 2025 | Brand, Business concepts, Web Design and Marketing, Website
A website header has two seconds to sell: tell the right audience they’re in the right place — then earn another two seconds to show trust and services at a glance. Nail those first four seconds and you don’t just have a viewer — you have a Prospect. 5 Conversion... 
by Barry Edwards | Aug 28, 2025 | Brand, Business concepts, Web Design and Marketing
Most businesses see branding as a cost. In reality, it’s one of the smartest investments you can make. In reality, branding ROI proves it’s one of the smartest investments you can make— it keeps paying you back in trust, loyalty, and qualified leads for years to come.... 
by Barry Edwards | May 21, 2020 | Design, Brand
How do I present logo concepts to a client? In reverse order how I received the job. In college, I found that I wasn’t very inclined toward math (I flunked intro to math), but found that I could dodge all math courses by taking philosophy classes such as Intro to... 
by Barry Edwards | Apr 1, 2020 | Brand, Business concepts, Marketing Strategy, Over 50 Starting Over, Web Design and Marketing
Today, three quarters of entrepreneurs are Gen X or older and 70% of soon-to-be retirees say they want to keep working. Boomers and Gen Xers are now more likely to start businesses than their Millennial counterparts according to this recent Forbes article. One main... by Barry Edwards | Oct 21, 2019 | Brand, Marketing Strategy
Answer to Quora question: “What should an individual expect to pay for branding? Not just a logo, but creating an overall image.” I’m going to focus on “individual” as you stated in your question — NOT a company’s product or service. I make that distinction because I... 
by Barry Edwards | Apr 9, 2019 | Brand, reputation management
Reputation Management (AKA rep management, online reputation management or ORM) is the practice of monitoring internet reviews and comments in order to maintain your brand integrity. Most of us have had a bad experience at a restaurant. ALL of us have had bad...
