by Barry Edwards | Mar 20, 2025 | Design, AI
Since the beginning of my design career, I’ve found that people—especially clients—tend to come up with predictable criticisms when reviewing first proofs. It’s almost a rite of passage. The copy editors would gleefully swap quotation marks and commas, as if... 
by Barry Edwards | May 21, 2020 | Design, Brand
How do I present logo concepts to a client? In reverse order how I received the job. In college, I found that I wasn’t very inclined toward math (I flunked intro to math), but found that I could dodge all math courses by taking philosophy classes such as Intro to... 
by Barry Edwards | Feb 18, 2020 | Business concepts, Design
(I originally wrote this as an answer for Quora) They are VERY different jobs and an individual is probably going to be a lot better at one of them than the other. My first job out of college was being a production artist for a small (about 7 people) design agency. I... 
by Barry Edwards | Feb 26, 2019 | Web Design and Marketing, Content Marketing, Design, Facebook, Marketing Strategy, Website
We’re in an age where we’re told that it’s super easy to do your online marketing yourself — so, why wouldn’t you? What required a small ad agency twenty years ago can be done in a few hours spread across a few weekends, right? You... 
by Barry Edwards | Jan 2, 2019 | Brand, Design, Over 50 Starting Over, Web Design and Marketing
Originally posted in Quora 12-6-18 Barry Edwards, Branding Philosopher | Online Marketer | Designer First, you need to define what “branding” is to you and what your end goal is. Many people’s definition of “brand” is a logo. My definition of “brand” is... 
by Barry Edwards | Sep 24, 2018 | Brand, Design, Over 50 Starting Over
If you’ve read any of my articles on logos, than you know I believe your logo is the first impression of your company and it’s hard to overcome a bad first impression. Your logo is the most important part of your brand identity creation process as it will...
