by Barry Edwards | Feb 26, 2019 | Content Marketing, Design, Facebook, Marketing Strategy, Tutorials, Web Design and Marketing, Website
We’re in an age where we’re told that it’s super easy to do your online marketing yourself — so, why wouldn’t you? What required a small ad agency twenty years ago can be done in a few hours spread across a few weekends, right? You... 
by Barry Edwards | Jan 2, 2019 | Brand, Design, Over 50 Starting Over, Web Design and Marketing
Originally posted in Quora 12-6-18 Barry Edwards, Branding Philosopher | Online Marketer | Designer First, you need to define what “branding” is to you and what your end goal is. Many people’s definition of “brand” is a logo. My definition of “brand” is... 
by Barry Edwards | Sep 24, 2018 | Brand, Design, Over 50 Starting Over
If you’ve read any of my articles on logos, than you know I believe your logo is the first impression of your company and it’s hard to overcome a bad first impression. Your logo is the most important part of your brand identity creation process as it will... by Barry Edwards | Sep 17, 2018 | Brand, Design, Over 50 Starting Over
This post assumes that you’re a designer, or at least somewhat gifted in this regard, I’ll take you through the steps that I use in logo development. Logo design is one of the most important aspects of your brand development and should not be taken lightly as it is... 
by Barry Edwards | Sep 6, 2017 | Brand, Design
OOOOOOhhhhhh, I LOVE this question! I’ve made an art out of dodging committees in my 2-plus decades of creating branding solutions. Not that I haven’t learned the hard way on many occasions. Most people have heard the expression, “the committee built the... 
by Barry Edwards | Jun 30, 2017 | Design, Web Design and Marketing, Website
(I answered this on Quora on June 9, 2017) I’ll start by saying that what makes a great designer is: the ability to create incredibly refined designs that engage the audience in the simplest way possible to elicit the desired response. A brief explanation of how I’ve... 
