by Barry Edwards | Sep 6, 2017 | Brand, Design
OOOOOOhhhhhh, I LOVE this question! I’ve made an art out of dodging committees in my 2-plus decades of creating branding solutions. Not that I haven’t learned the hard way on many occasions. Most people have heard the expression, “the committee built the...
by Barry Edwards | Jun 30, 2017 | Design, Web Design and Marketing, Website
(I answered this on Quora on June 9, 2017) I’ll start by saying that what makes a great designer is: the ability to create incredibly refined designs that engage the audience in the simplest way possible to elicit the desired response. A brief explanation of how I’ve...
by Barry Edwards | Jul 6, 2016 | Design, Mobile, Web Design and Marketing
A few years ago I decided to buy my Zoom brand modem that my cable service provider recommended (Time Warner) rather than rent it for $10 per month. The modem/router combo cost $130.00 for me to purchase outright. A school of thought may be to let the service provider...
by Barry Edwards | Jun 1, 2016 | Design, Testimonials
Edwards Communications and Zinner&Co win gold award for internship marketing promotion On May 23rd 2016 Edwards Communications’ creative director, Barry Edwards and Zinner&Co’s marketing director, Susan Licate were presented with a gold Apex Award...
by Barry Edwards | May 13, 2015 | Design, Happy Hour Recap, Web Design and Marketing
Coming at you from the gorgeous Felice Urban Cafe in Shaker Hts and their really cool garage bar and patio. Love the menu, they offer their food and meals in 3 ways….small, medium and large plates as well as a sweet plate menu of some great...
by Barry Edwards | May 7, 2015 | Design, Happy Hour Recap, Web Design and Marketing
“My Brand” is the catch phrase of reality TV. But what really is a “brand”… and “branding”? Your brand is the most important aspect of your marketing. If you don’t take control of it, you’ll likely be disregarded...