by Barry Edwards | Sep 22, 2025 | Brand, Business concepts, Web Design and Marketing, Website
A website header has two seconds to sell: tell the right audience they’re in the right place — then earn another two seconds to show trust and services at a glance. Nail those first four seconds and you don’t just have a viewer — you have a Prospect. 5 Conversion... 
by Barry Edwards | Aug 28, 2025 | Brand, Business concepts, Web Design and Marketing
Most businesses see branding as a cost. In reality, it’s one of the smartest investments you can make. In reality, branding ROI proves it’s one of the smartest investments you can make— it keeps paying you back in trust, loyalty, and qualified leads for years to come.... 
by Barry Edwards | Mar 16, 2023 | Business concepts, Content Marketing, Marketing Strategy, Web Design and Marketing
Barry Edwards | EdwardsCom.net | OverFiftyStartingOver.com This presentation is basically “Online Marketing 101” for small to midsize business owners who have little to no knowledge of online marketing, have no intention of doing it themselves, yet... 
by Barry Edwards | Apr 7, 2020 | Marketing Strategy, SEO, Web Design and Marketing, Website
Google Analytics is something we’ve all heard of and may realize it’s importance, but most of us rarely look at our reports because it may seem both boring and intimidating. I find them incredibly interesting. But, I’ve been looking at many reports... 
by Barry Edwards | Apr 1, 2020 | Brand, Business concepts, Marketing Strategy, Over 50 Starting Over, Web Design and Marketing
Today, three quarters of entrepreneurs are Gen X or older and 70% of soon-to-be retirees say they want to keep working. Boomers and Gen Xers are now more likely to start businesses than their Millennial counterparts according to this recent Forbes article. One main... 
by Barry Edwards | Mar 10, 2020 | Web Design and Marketing, SEO, Website
* Originally answered by Barry Edwards on Quora, 3-10-20 Content is much more important than design — and this is coming from a life-long professional designer If you had someone build you an absolutely gorgeous and innovative website, and yet no one ever sees it due...
