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Why You Gave Up on Your Online Marketing

Why You Gave Up on Your Online Marketing

by Barry Edwards | Feb 26, 2019 | Content Marketing, Design, Facebook, Marketing Strategy, Tutorials, Web Design and Marketing, Website

We’re in an age where we’re told that it’s super easy to do your online marketing yourself — so, why wouldn’t you? What required a small ad agency twenty years ago can be done in a few hours spread across a few weekends, right? You...
Sharing my branding trade secrets with the podcast world

Sharing my branding trade secrets with the podcast world

by Barry Edwards | Dec 5, 2018 | Brand, Business concepts, Marketing Strategy, Over 50 Starting Over, Web Design and Marketing, Website

November 22, 2018 was my first podcast interview. I wanted it to be great. There’s only one real measurement of this – the value that the listener receives. It went incredibly well. I discussed how Building Your Better Brand will dramatically impact your lead...
7 most common SEO mistakes and how to fix them

7 most common SEO mistakes and how to fix them

by Barry Edwards | Aug 2, 2017 | Content Marketing, Over 50 Starting Over, SEO, Web Design and Marketing, Website

If you own a website, your search engine ranking is incredibly important to increasing your sales. Even if you think that you get all of your new business via networking and word of mouth, most new prospects won’t remember your domain name exactly and instead “Google”...
How do you become a great designer?

How do you become a great designer?

by Barry Edwards | Jun 30, 2017 | Design, Web Design and Marketing, Website

(I answered this on Quora on June 9, 2017) I’ll start by saying that what makes a great designer is: the ability to create incredibly refined designs that engage the audience in the simplest way possible to elicit the desired response. A brief explanation of how I’ve...
WordPress: What are the advantages of using a CMS like WordPress?

WordPress: What are the advantages of using a CMS like WordPress?

by Barry Edwards | Mar 14, 2017 | Tutorials, Web Design and Marketing, Website

I created my first website in 1996 using Macromedia Cyberstudio (which was bought by Adobe and  parts were infused into Dreamweaver). When I discovered the power of WordPress in 2008, I never turned back. I didn’t inhibit my design abilities at all, but added...

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