This week’s Happy Hour Recap was filmed at Tres Potrillos on Richmond Rd in Beachwood.
As things tend to slow down a bit due to the holidays, it’s a good time to review 2014 and think about your content marketing and distribution.
Are you using LinkedIn? It’s perfect platform for B2B SMB’s.
LinkedIn Groups help you engage with others within your industry. Jump into conversations and help whenever you can. Create relationships and publish your content within these Groups – people will see you as a thought leader within your industry. Over time, you’ll see those blog posts start to pay off.
According to GrooveDigitalMarketing.Com, more than 40% of LinkedIn users log into their accounts every day.
And according to LinkedIn, 57% of all SMBs said that LinkedIn is their favorite destination for learning more and engaging with peers within their industry.
Have you completed your businesses profile on LinkedIn?
Your profile should be full of conversation starters and not just salesy mumbo-jumbo. Remember LinkedIn is a social tool where you engage with others in your industry but ultimately drive that traffic back to your web site.
Are you using the LinkedIn publishing platform to feature your Blog or web site content?
LinkedIn Pulse is a leading way to consume news within your industry especially on mobile, be it phones or tablets. And if you’re content generates enough interest LinkedIn will feature that Blog post or article you’ve written if enough people are engaged and have read it and shared it.
64% of corporate web traffic from social media comes from LinkedIn – GrooveDigitalMarketing.Com
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