Branding is the process of developing the name, logo, slogan, color schemes, image usage and overall tone of your product or service’s marketing materials. The entire campaign is instrumental to developing the desired perception of your target audience. All too often I see local companies pour tons of money into an advertising campaign, but not even a 10th of that budget goes to the professional design and development of it – penny wise, but dollar foolish.
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Over 50 Starting Over marketing tips for the middle aged entrepreneur

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