Annual Report Design: University Hospitals, Cleveland
I was commissioned to design a fresh, clean look for UH’s Eye Institute. Design was required to be within UH branding guidelines, while establishing a unique look. As a flagship communication piece for board members and donators, the Annual Report needed to convey professionalism and innovation. The project was very well received throughout UH.
“I have worked with Barry in a variety of capacities over the past eight years. A an agency owner, Barry was my preferred choice in graphic design vendor — I could count on his work to be innovative without being too “out there”. More often than I could count, my clients were speechless when I presented the design piece of the marketing campaign. Logos, brochures, sell-sheets, print ads, you name it, it was nothing short of professional, competitively priced and beyond the client expectations.
While working in “corporate America”, I retained Edwards Communications most recently for projects for Case Western Reserve and UH Case Medical Center. He designed a spectacular 24 page annual review as well as a full complement of brand-standard collateral pieces.
Additionally, he is tech savvy, creating innovative visual design to web sites, e commerces sites and e-newsletters.”
Susan Licate • Marketing Director, University Hospitals Eye Institute