Case Western Reserve University outsourced graphic design | Barry Edwards

Case Western Reserve University brochure, postcard

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Case Western University brochure design and printing by Barry Edwards, Edwards Communications

Case Western Reserve University promotional collateral

Case Western University brochure design and printing by Barry Edwards, Edwards Communications

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Click to enlarge CWRU School of Weatherhead Management commissioned me to design a promotional brochure for it’s new leadership and management programs. Keeping within their existing branding, I pushed the envelope a bit and designed a very well-received brochure mixing in some stock photography with the few shots that they had at that time.

Susan Licate was the Marketing Communications Manager for the brochure

“I have worked with Barry in a variety of capacities over the past eight years. A an agency owner, Barry was my preferred choice in graphic design vendor — I could count on his work to be innovative without being too “out there”. More often than I could count, my clients were speechless when I presented the design piece of the marketing campaign. Logos, brochures, sell-sheets, print ads, you name it, it was nothing short of professional, competitively priced and beyond the client expectations.

While working in “corporate America”, I retained Edwards Communications most recently for projects for Case Western Reserve and UH Case Medical Center. He designed a spectacular 24 page annual review as well as a full complement of brand-standard collateral pieces.

Additionally, he is tech savvy, creating innovative visual design to web sites, e commerces sites and e-newsletters.”


CWRU School of Medicine’s Mini Med School

Case Western Reserve University direct mail postcard by Barry Edwards,

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A sample of some fairly common promotional materials that I created on occasion for Case. I also used to produce a 24 page class catalog annually. But, as with much of the other outsourced work, they eventually brought it in house.


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Posted on

May 21, 2011

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