Heat Seal trade show display design and event marketing

Above is my 3D rendering of a 20 ft trade show display that I designed and produced for Heat Seal, Inc. in about 2010.
I commissioned Jim Baron of Baron Photography to do the custom photography.

Of course, if you’re going through the expense of creating a trade show display, manning it and paying for the trade show itself, you need a good cross media plan to back it up.

Things to keep in mind when designing displays

• Where equipment will be positioned. This display advertised various large, commercial kitchen items that could obscure the information on the display if not taken into consideration.
• Likewise, in general you don’t want to put important information on the bottom foot or so of the display as most people won’t be able to comfortably read it.
• The display design itself must be able to accommodate traffic comfortably. On larger displays, it would be beneficial to consider a display that can be reassembled in different configurations for use in multiple settings.