Logo for a new kind of super hero group

A good friend commissioned me to create an “Avengers-looking” logo for his group of high school friends. They’ll sport it on t-shirts, invites, jackets and such.

Now a tight knit group of middle-aged friends, they have organized annual trips and parties. They starting calling themselves “The Annihalators” several years ago in a play off “The Avengers” super hero group. It was time to make an official logo. I also included the “A” insignia for use on t-shirt sleeves and hats.

As the name runs a little long, I enhanced the connectivity quite a bit to shorten it while keeping legibility. I took the colors from their high school logo in Amherst, Ohio.

My original version contained only the typography (like “The Avengers”). The committee asked if I could make the “I”s into champagne bottles with exploding corks dotting them. I understood the sentiment of incorporating some fun, party element to it, but explained how the concept wouldn’t be legible. They loved my proposed solution of the splash with beer mug.