Brand and website redesign for nonprofit

This amazing organization needed to reflect the brightness and hope they offer their clientele

 The Problem: The entire brand – the logo, photos, colors, the website itself – were dark, dated and clunky.

This small nonprofit had earned its wings many times over and needed a look that offered hope.

The Solution: Starting with the logo, I stripped down the detail from the butterfly – leaving behind the heart shape. I kept the basic colors but brightened them. The text was too airy and dated, so I went with one of the heaviest fonts that I have and brought in the letter spacing so much that I had to turn those pesky bullets into intentional graphic elements.

Now we had a great starting point.

Redesigning the UX/UI of the nonprofit’s website

The Problem: The website was dark and cluttered. The photos were also dark and very unprofessional – not to be insulting – this is the typical first step for a nonprofit and are making due with what they can. Nonetheless, this is not an inviting environment as we are looking to gain the trust of troubled men looking to put their hopes in the hands of an organization to turn their lives around.

The User Experience (UX) needs to be instantly inviting and the information presented very clearly. The User Interface (UI) needs to guide the person effortlessly to the information they are looking for in the order that they’re looking for it. I immediately engage the viewer with animated graphics and clear text with every section and every page.

Identifying the priorities for a not-for-profit organization dedicated to helping people recover from drug and alcohol addiction

In order to help as many people as possible reclaim their lives from drug and/or alcohol addiction a nonprofit needs two main things:

• The people that desire recovery
• Funding to provide the recovery

Thus, these are the priorities of the homepage of their website.

(Click on images below to enlarge, or go to KISSFoundation.com to see the website in action)

“Two Seconds to Sell” applies to nonprofits as well

Working with highly competitive small-large private business has allowed me to sharpen my skills in guiding prospects through a website and inspiring action. The User must know that they are at the desired website and are being offered what they are looking for within a glance, or two seconds. This will buy us another few seconds to gain trust.

Obviously, our home page clearly states the problem/solution for drug and alcohol addiction at a glance. Just below, we have testimonials from actual clientele to buy some trust… which buys us a few more seconds to explain our uniquenesses (Value Propositions). From here, our potential recovery audience will typically check out the individual housing options, and our potential donor audience will typically scroll down to see our events (proof of ongoing dedication and efforts), and will be prompted to our Donors page.

As our potential recoverer ventures on to Level One: Lia House, they will be greeted with bright, colorful photos of the environment that I shot and edited myself. They will also find clear and positive information providing assurance that they can find solice here without worrying about funding. Below that, there is a gallery of real clientele in their happy and healthy home.