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University Hospitals Eye Institute creative brochures

These two University Hospitals creative brochures are related to the same mission as the Annual Report I designed for them – and that is to create awareness within their donor and fundraising base. It is imperative to exude structure, results and quality in one’s brand when producing materials that will influence your most important stakeholders.

As with all medical marketing communications, they must be light, clean and accurate. It is imperative for the designer to have a color-calibrated system if the final output is to be traditionally (offset) printed.