Video production: scripting, design, editing
For company overview, product advertisements, social media, podcasts and content marketing.
Video is perhaps the most important medium for use in marketing today. Most of us will prefer to sit through a 5-minute How To video on YouTube than spend 15 minutes reading a more thorough blog post of the same material.
Short videos are an excellent tool to use in your content marketing plans – put them on YouTube (second largest search engine used today), then feed them into your blog posts, send them through your social media campaigns and link to them in your email campaigns.
I provide cost-effective production, from conception to finished product. If you’d like to discuss yours, contact me!
BCH Electrical Safety Training Promotional Video
I did the entire brand campaign for BCH Safety – logo, slogan, website, social channels, email campaigns and several promotional videos.
BCH Electrical Safety Social Media Promos
Online Training promo video with motion graphics
A promotional video that I made for BCH Safety’s partner in online safety training. Included the design of the online training logo, motion graphics and voice over.
Cover art design/illustration
“Leaving a Legacy” book cover art
I designed this book cover in approximately 2004 for Jim Paluch. It’s an aspiring piece of fiction that follows three elderly men stuck in their life patterns that eventually learn that it’s never too late to leave a legacy in this world.
I remember Jim and I taking a walk through the woods discussing the book and it’s title. He was originally going to call it “Old Wood Flowers”, but together we decided Leaving a Legacy had more direct impact. Needless to say, the concept of being carved in stone speaks to the permanance of the impact we can have long after we’re gone.
TorchLight magazine cover art
Another cover that I created in 2004. This was commissioned by the Cleveland Advertising Association. They used to put out a monthly magazine called Torchlight.
The interesting aspect of this, is that I took this picture in Cleveland’s Little Italy in 1998 with a 1.6 megapixel Olympus digital camera — laughably low resolution by today’s standards. But with a variety of techniques, I was able to bring out the detail that I wanted and create a rustic italian flavor to the art.
Automotive restoration retro brand art
I created this logo and poster design for my former client in Cleveland Heights. They’ve since retired.
The owners were a couple of really good guys — always fair and honest with their customers and I wanted to capture that retro feeling with this poster art which also functioned as a print advertisement.
Cover art for Urban League’s RealSource Management Consultants
I was commissioned by the Urban League of Cleveland to create a brand image piece that would speak to the diversity and professionalism of their new RealSource Management Consultants program.
Upon revealing the color proof for the first time, the Director literally jumped up from his seat and said, “Damn, Barry! You’re the man!”
