Search Engine Optimization (SEO) is as important as the website itself and there are a number of ways to achieve high SEO, but even more ways to destroy it. It’s imperative that all website managers have a basic understanding of SEO, so that they don’t penalize themselves and instead enhance the intended Page and Site Authority scores.
Visit 10 SEO experts and you’ll get 10 different answers as to what takes highest priority. The truth is, how you manage your website, what kind of company you are and how you apply your content determines the priority of your SEO needs and this needs to be reviewed before recommendations can be made. Which we’d be happy to do with you if you Contact Us for an SEO audit.
The EdwardsCom “4-Month Growth Accelerator” Search Engine Optimization Package
These days we have a very organized and comprehensive approach to increasing organic leads and achieving better Search Engine Results Page (SERPs). It begins with our standard 4-Month Growth Accelerator and continues with monthly options for optimization for as long as ROI is realized.
1. Keyword Analysis, Website Review, Penalty Check/Indexing Review
Keyword Analysis
We analyze your keywords and your highest ranking competitor’ keywords (and long tail keywords) and recommend optimized content for your services and blog articles. We supply weekly goals and completion records and track/share results in Google Analytics.
Website review, page structure audit
We will review and optimize your title tags, metadata and alt tags of your images as well as your headings and body copy. In most instances, we can dramatically improve your placement in search engine results and increase traffic to your site with these on site enhancements. We’ll submit an XML sitemap upon completion.
Penalty Check/Indexing Review
This is a review of your website’s performance in Google Search Console to identify potential penalties or indexing issues. By analyzing critical metrics, we ensure that your pages are properly indexed, uncover any crawling errors, and address warnings or penalties that could impact your search engine rankings.
This is a mandatory initial step to ensure the success of our upcoming efforts.
2. Backlinks (inbound links)
backlink analysis
Off-site SEO consists of backlink analysis (also referred to as inbound links). We submit or optimize content to Google, other leading business directories and industry-specific directories. We use premium industry tools to analyze your competitors’ backlinks and recommend content to compete for higher search rankings.
Penalties
Some websites may unintentionally become associated with “black hat” link-building techniques, which involve practices that violate Google’s guidelines. These methods, targeted by Google’s Penguin algorithm introduced in 2012, can still occur when outsourcing link-building services to some providers. If your site is affected, we can help by identifying and removing harmful backlinks, submitting a disavow file to Google, and requesting reconsideration to address any penalties and restore your site’s standing..
Local Searches
Local Searches have gained in popularity and ability to manage largely due to the dominating mobile market. If your business thrives off of customers within your geographic location, we optimize your Local Search performance by doing a Citations Audit: We make sure your Name, Address, Phone (NAP) information is standardized on your website and local directories to abide by standard, accepted search engine criteria.
3. Optimized Content Building
Building on insights from keyword analysis, website audits, and penalty reviews, we create a tailored content strategy to elevate your website’s visibility and engagement.
Targeted Content Recommendations
Using data from Step 1, we identify areas of opportunity for new content creation and enhancement of existing content. This includes service pages, blog articles, and resource materials designed to rank for high-value keywords and long-tail search terms.
SEO-Optimized Writing
All content is crafted with SEO best practices in mind, integrating targeted keywords naturally while maintaining readability and value for users. This approach ensures your website meets search engine criteria while delivering an engaging experience for visitors.
User Engagement Focus
Each piece of content is designed to increase time on site, reduce bounce rates, and encourage conversions, fostering a stronger connection with your audience while boosting search rankings.
This step ensures your website remains relevant, competitive, and optimized for continuous growth.
Finally, most importantly: Progress and Measurement Reports
Weekly Progress Updates: We will submit a short list of goals to be accomplished for the week and a checklist of the previous week’s accomplishments.
Monthly Measurement Report: We will submit a report of key measurements
Sample of actual SEO Monthly Progress Report.
Boost Your Rankings and Drive Results with Expert SEO Services
Your website’s success begins with a strong foundation and a tailored approach to SEO. From keyword analysis and backlink strategies to optimized content creation, Edwards Communications’ comprehensive process ensures your site is primed for growth, higher rankings and increased conversions. Don’t let your competitors take the lead—take the first step toward transforming your online performance today.
Contact us now to start driving more traffic, attracting the right audience, and achieving measurable results!