Social media Packages
Starts with a complete review and assessment of current presence
Client desires will be flushed out. Company branding and content “voice” recommendations will be defined for inclusion in content marketing plan. Recommendations for appropriate social media channels (vary with industry) will be recommended.
Time: 10 business days
Social media channel development
Choose pertinent channels. They will be developed or edited to reflect appropriate branding and voice. All criteria will be submitted for maximum SEO benefit. Banner art will be developed to reflect highly professional and consistent branding. All of these are assuming that there is existing business copy (perhaps from About Us page of website). Examples:
Google +
You Tube
Facebook
LinkedIn
Twitter
Pinterest
Content Marketing Pro Packages
Below is a list of how we will be utilizing social media channels for your Content Marketing Plan
Blog
Original content consisting of instructional, informative and promotional posts will originate from Blog and then shared with appropriate social media channels. The blog differs from social media channels in the fact that it is archived information that builds a repository of valuable, searchable information. Appropriate Categories will be developed for posts such as PR releases, Instructional content and case histories.
Google+
Blog posts will be automatically shared on Google+ Business Page. This is important for Search Engine Optimization (SEO) of company website.
YouTube
Videos are highly recommended as part of these content postings (blog and social media sharing). YouTube is owned by Google and therefore ranks high in search engine results. People also are more attracted to video posts than verbiage. Video development will be quoted based upon needs.
Facebook is best suited for business-to-consumer clients, but also important for many b-to-b clients. Appropriate content will be placed in the Business Page daily.
This is an exceptionally important channel for business to business clientele. The appropriate posts will be funneled into your business page, and posting to 2 or 3 best suited Groups will be determined.
Tweets are specialized as they are limited to 140 characters. However, we make use of Twitter Cards, so we can attach rich photos, videos and media experience to Tweets that drive traffic to your website.
The packages and pricing below are a general outline. Each business and it’s needs are unique and will be tailored accordingly.
1. Introductory CM Plan: 3 month
- Includes detailed Content Marketing Plan strategy, schedule and implementation.
- Implementation includes twice daily postings to social media channels. One is shared content for relationship building. Second is original content consisting of instructional, informative and promotional posts.
Content Marketing Blueprint Plan = 1500.00
Implementation: 600.00/month x 3 = 1800.00
Total: 3300.00
2. Bi-Annual CM Plan: 6 month
- Includes detailed Content Marketing Plan strategy, schedule and implementation.
- Implementation includes twice daily postings to social media channels. One is shared content for relationship building. Second is original content consisting of instructional, informative and promotional posts.
- This plan includes a reassessment based on Analytics after 3 months and tweaked implementation for following 3.
Content Marketing Blueprint Plan = 1500.00
Implementation: 600.00/month x 6 = 3600.00
Reassessment = 1500.00
Total: 6600.00
3. Annual CM Plan: 12 month
- Includes detailed Content Marketing Plan strategy, schedule and implementation.
- Implementation includes twice daily postings to social media channels. One is shared content for relationship building. Second is original content consisting of instructional, informative and promotional posts.
- This plan includes a reassessment based on Analytics quarterly and tweaked implementation.
Content Marketing Blueprint Plan = 1500.00
Implementation: 600.00/month x 12 = 7200.00
Reassessments (3) = 1500.00 x 3 = 4500.00
Total: 13,200
