by Mark Tennant | Jun 26, 2015 | A Slice A Day
As we wrap-up this two-part series with our top content maestros it’s essential that we take a look at where we’re headed with content marketing. Keep in mind that along the road to purchase, your product or service lies towards the end of that road....
by Mark Tennant | Apr 9, 2015 | A Slice A Day
A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article...
by Mark Tennant | Mar 9, 2015 | A Slice A Day
A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler) Over the past several weeks we’ve had the opportunity to speak with a host of experts in the Content Marketing space. They...
by Mark Tennant | Mar 2, 2015 | A Slice A Day
A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for...
by Mark Tennant | Feb 10, 2015 | A Slice A Day
A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that adds value and is relative to that person consuming your content is...
